As a Creative Director, I've had the unique opportunity to work with a wide range of prominent brands over the years. Fortunately, many of these clients were receptive to exploring the potential of developing innovative executions to strengthen their marketing efforts. From directing shoots for online video campaigns to concepting and designing big ideas that are aimed to push the limits of the interactive medium, I'm always searching for inventive ways to create a memorable experience for the viewer. Below are just a few examples of work produced over the past few years, other (more recent) examples are available upon request. experience | awards | contact

American Express Clear | Interactive Art Direction | 2006 Working with the 3D graphics studio Visual Goodness, we created a rich online experience that immerses the viewer into a 3-dimensional space that illustrates the benefits of becoming and American Express Clear cardmember. Macromedia Site of the Day - March 23, 2006 American Express Clear | Interactive Art Direction | 2006 In order to create a visually engaging interactive video ad unit, Iron Films was brought in to custom shoot a trained chocolate labrador on a white soundstage. The footage was used to create an interactive experience in the banner unit, allowing the user to play a game of fetch with the dog. It took a lot of creative coding and video optimization, but it was well worth the challenge and produced an unheard of 30% interaction rate while in market.

Mobile Banking | Creative Direction | 2008 To launch Bank of America’s new Mobile Banking service, a unit that could deliver both eye-catching imagery as well as easily understood functionality was developed. Thanks to its strategic placement among popular gadget blogs and portal homepages, the click-through rate drastically exceeded projected expectations. Click to view unit featured on CBS News Early Show's discussion of Mobile Banking

Education MaximizerTM | Creative Direction | 2007 An informative, yet fun online experience was created for Bank of America’s Education Maximizer Student Loan product. Targeting both parents and students, the user path offers tailored information relevant to the user’s needs and knowledge of the student loan application process.

No Fee Mortgage Plus | Creative Direction | 2007 Acting as both an introduction and a teaser to Bank of America’s No Fee Mortgage Plus website, a rich-media video unit was custom shot to create a seamless segue from the online advertising space to the main site experience.

Highside Hotels | Creative Direction | 2007 An exploration in developing unusual ways to immerse the user into getting a taste of what it’s like being a guest at one of the geek chic Highside Hotels. Centered on the high-tech amenities available only with this exclusive boutique experience, the user can custom tailor a room’s ambiance with ease and book their stay within minutes.

Students for Free Cash | Creative Direction | 2007 FaceBook sponsored page aimed at informing college students of the benefits in joining Bank of America’s CampusEdge Checking service. Through strategic 3rd party online advertising and Cash Giveaway sweepstakes, the member count exceeded 20,000 during the height of the site’s limited-time run.

Membership Changes Everything | Interactive Art Direction | 2006 American Express promotion featuring 5 exclusive events available only for cardmembers. Along with capturing new credit cards applications, each event quickly sold out and generated a lot of brand buzz in the NYC entertainment market. Dragons | Art Direction & Design | 2005 To support Animal Planet’s huge campaign for the television special Dragons, Discovery Networks wanted an interactive viral product that would keep their potential viewers engaged leading up to the show’s premier. Our solution was to create a desktop application that would serve up a new video preview every day, allow "send to a friend" functionality, as well as provide some nice Dragons shwag. Click to read more about the stellar results of the campaign... Dragons | Art Direction & Design | 2005 Modelling the animation on the wing movement of an eagle, I brought the "mountain dragon" to life with a little bit of rotoscoping. Though most Flash banner units are restricted to only 30k, I always enjoy the challenge of getting the most out such small file limits. It Takes A Thief | Art Direction & Design | 2005 To support the premier of Discovery Network’s It Takes A Thief program, a custom shot out-of-banner execution was created to run on Yahoo!'s homepage that literally grabbed the user's attention. Flight of the Monarch | Art Direction & Design | 2005 The Flight of the Monarch downloadable application was produced to support Animal Planet’s new Wild Wednesday campaign. Along with daily updated video clips, viral components and desktop enhancers, this unique execution provides users with the opportunity to grow their own virtual butterfly from larvae, to caterpillar, to cocoon, to butterfly over the course of 5 days. 800thecard.com site | Art Direction & Design | 2007 To highlight various benefits of becoming an American Express cardmember, an easily updated informational site was developed in order to quickly reflect efforts of the ever-changing offline marketing campaigns.

	Shark Week 2005 | Art Direction & Design | 2005 One of the largest online campaigns for Discovery Networks, Shark Week 2005 was a sizeable undertaking to illustrate multiple myths that were to be dispelled by the Mythbusters. Below are just a few examples...

	CNN Pipeline | Art Direction & Design | 2006 To captivate viewers about the recent launch of CNN Pipeline, an intricate animation build was achieved in under 30k to illustrate the metaphor of continuous live video news streams in a Flash ad unit. Click to find out more about the CNN Pipeline project...

archived work available upon request